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UX & UI Design, Webshop Research + Implementation
AppleStyle is a webshop that sells functional and stylish accessories designed for Apple products.
Goal
Mapping users' purchasing habits, replacing the previously operating webshop engine, as well as its complete automation and detailed performance monitoring.
Challenge
Acquiring visitors and maintaining profitability considering the competitive situation in the sector.
Outcome
An easily manageable, user-friendly webshop that meets the technical and quality requirements of today, privately owned.
Client
AppleStyle
Service
UX & UI Design
+ Webshop Research
+ Implementation
+ Automation
Team Setup
1 Designer
+ 2 Enthusiastic Stakeholder
Timeline
Research: 4 months
+ Implementation: 1 month
+ Monitoring: ongoing
01.
Discovery
Being an existing and operational webshop, we already had some information available at the start. It was, therefore, a logical step to proceed from there.
Stakeholder Interview
Conversations with the webshop owners provided insights into the background of starting the business and fundamentally determined later decision-making.
Observation, Analysis
Aiming for factual accuracy, we analyzed previously collected, quantifiable data, and obtained additional qualitative information through user behavior monitoring applications.
02.
Design & Testing with Increased Traffic
After slightly enhancing the capabilities and interfaces of the currently used webshop, a 3-month test period followed.
I directed traffic to the site with Google and Facebook ads, also taking advantage of the increased demand during the holiday season.
The webshop operated with full functionality, allowing for continued traffic while maintaining a similar - but by then improved - user experience.
03.
Evaluation & Webshop Engine Research
The webshop's traffic, user behavior, the owners' intentions, and the possibility of efficient administration guided us towards the rental webshop engines.
I did not leave this to chance. Two popular and sensible webshop engines, Shopify and Shoprenter, were compared.
Considering market peculiarities and technical possibilities, we chose the solution provided by Shoprenter.
04.
Style Guide Creation & Implementation
A Style Guide was created to ensure a consistent appearance and attract brand attention.
I defined the basic operation of the webshop, assembled the user interfaces based on the Style Guide, then integrated and configured the additional applications necessary for further quantitative and qualitative monitoring, such as Google Analytics, Tag Manager, and Lucky Orange.
05.
Further Observation
Following our successful collaboration, the webshop owners requested further observation.
The analysis of user behavior continues to this day, and I respond to changes with additional modifications as needed.
Let’s work together
If you have a website idea in mind or you need some advice about UX & UI Design, feel free to contact me. Currently my time books quickly, so the sooner you write, the better it is for both of us.